International Promotion2024Multiple markets
International Promotion Campaign
Multi-market promotional programme introducing an international exhibition brand to Indonesian industry.
Year2024
CountryMultiple markets
LocationMultiple markets
IndustryCross-industry
Service ProvidedInternational Promotion
International PromotionCross-industry
Overview
Project Overview
Deka ran a multi-market promotional programme introducing an international exhibition brand to Indonesian industry across several regions.
Context
Challenge
Communicating a single global brand message to audiences with very different sector profiles required localized, segmented delivery.
Delivery
Our Role & Execution
- Roadshows and presentation sessions in key Indonesian cities
- Segmented outreach to trade associations and industry bodies
- Collateral and messaging adapted per market segment
- Lead generation feeding exhibitor recruitment pipelines
Results
Sample Outcomes
- Strong attendance across all roadshow cities
- High volume of qualified participation enquiries
- Recognition of the brand within target Indonesian industries
Sample outcomes — placeholder data.
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