National Pavilion Management2024Singapore
Indonesia Pavilion — Food Asia Series
Coordination of a multi-company Indonesian pavilion for food and beverage exporters entering the ASEAN market.
Year2024
CountrySingapore
LocationSingapore Expo
IndustryFood & Beverage
Service ProvidedNational Pavilion Management
National Pavilion ManagementFood & Beverage
Overview
Project Overview
Deka planned and managed an Indonesian national pavilion hosting food and beverage producers, from booth allocation to shared branding and on-site coordination.
Context
Challenge
Participating companies varied widely in export experience, and several were exhibiting internationally for the first time.
Delivery
Our Role & Execution
- Pre-show briefings on buyer expectations, pricing and documentation
- Unified pavilion design with individual company identity retained
- Shipping and customs guidance for sample shipments
- Daily on-site coordination and interpreter support
Results
Sample Outcomes
- Full pavilion occupancy across all allocated booths
- Structured buyer meetings scheduled for every exhibitor
- Majority of participants returned for the following edition
Sample outcomes — placeholder data.
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